What is a virtual real estate tour?
A virtual real estate tour is an interactive, convenient way for potential buyers to view a home on demand. Through the use of videos and 3D photos, anyone interested in looking at a home can navigate it with a mouse or touch screen and zoom, tilt, or pan to see the details.
They’re convenient. Virtual tours are incredibly convenient, allowing potential buyers to view a home whenever and from wherever theywant. People are busy, and virtual tours give them the option to preview a home and determine if it’s worth visiting in person.
They’re great for out-of-towners. For those living out of the home’s area, virtual real estate tours are a lifesaver. They allow these buyers to get a sense of a home without having to travel, whether they’re buying from afar or planning a trip to see properties they like.
They show off your savvy. A well-done, interactive virtual tour is a great way to appeal to tech-savvy customers who are used to companies and apps delivering what they want on demand.
There’s no time limit. In person, a client may feel pressure to keep moving through a home or get in and out by a certain time. With a virtual real estate tour, they can spend as much time as they like examining rooms and returning to them as often as they’d like.
They save you time. In addition to saving your clients time, virtual tours save you time too. You no longer have to drive to every showing or spend time showing a home that a potential client wasn’t seriously considering in the first place.
They drive engagement and traffic. Posting virtual tours is a great way to drive traffic to your website, keep people on your website, and boost your social media engagement.
They can boost your sales. A study from Matterport found that, depending on the market, properties listed with a 3D virtual home tour closed up to 31% faster and sold for up to 9% higher on average compared to those without.
Sharing beautiful home photography online is table stakes for real estate agents. The problem with even the best photographs, though, is that they’re static and often don’t give you a good grasp of a home’s space or layout.
Virtual tours, on the other hand, use 3D technology and shifting viewpoints to guide visitors through a 360-degree rendering of a home. Most tours include schematics, floor plans, and a dollhouse view to give visitors a comprehensive look at every room.
Want to learn more about virtual tours?